Why MBA in Event Management at ITM School of Business & Leadership

The MBA in Event Management at ITM School of Business & Leadership is designed to develop skilled professionals who can plan, manage, and lead diverse events in a dynamic and competitive industry. The programme combines management education with event planning, marketing, operations, budgeting, communication, and leadership, providing students with a comprehensive understanding of the event business.

With an emphasis on experiential learning, industry interaction, live projects, and practical exposure, students gain hands-on experience in managing events and addressing real-world challenges. The programme nurtures creativity, entrepreneurial thinking, strategic decision-making, and leadership capabilities, preparing graduates for careers in corporate events, exhibitions, conferences, entertainment, sports, weddings, and experiential marketing.

At ITM School of Business & Leadership, the programme empowers students to transform ideas into impactful experiences and prepares them to lead the evolving event and experience management industry with confidence and professionalism.

Project-Based Learning:

Collaborate on real-world challenges to enhance critical thinking and problem-solving skills.

Integrated Theory and Practice:

Learn through case studies, industry projects, and expert interactions

Flexible Learning Paths:

Customize your education with MOOCs and specialized courses in emerging trends.

Holistic Development:

Engage in extracurriculars to build teamwork, communication, and leadership skills.

Entrepreneurial Focus:

Develop innovative business ideas and gain confidence to launch your own venture.

About the MBA in Event Management

MBA or Master’s in Business Administration is a 2-year post-graduate program recognized by people all across the world. Organizations prefer students who have specialized knowledge of different aspects of the business to easily absorb job freshers and train them accordingly. This program aims to provide an understanding of the dynamics of a business organization in a rapidly changing environment by providing the right skill set and knowledge. This privilege to the students, to continue more than one interest area and pursue a specialization degree course for the same, increases their employability and equips them for success in the global business world. - Join MBA (Dual Specialization)

Duration
2 Years
Credits
120
Start Date
August-2026
Specializations
3

800+

COMPANIES

Visited To ITM University

16000+

PLACEMENTS

Opportunities (in Last 3 yrs)

₹ 45 LPA

Highest Package

Offered to the Student of ITM

₹ 6 LPA

Average Package

Offered ITM University Students

100 +

Startups

Entrepreneurship projects

...
Shivam Gupta
MBA
CTC ₹ 10.20 LPA

Placed at KMK Ventures Pvt Ltd

...
Sonam Shrivas
MBA
CTC ₹ 24 LPA

Placed at Property Pistol

...
Poonam Ghatole
MBA
CTC ₹ 12 LPA

Placed at Trident Group

...
Anirudh Singh
MBA
CTC ₹ 8 LPA

Placed at Berger

...
Piyush Sharma
MBA
CTC ₹ 8 LPA

Placed at Berger

...
Shubham Gaur
MBA
CTC ₹ 8 LPA

Placed at Xiaomi

...
Anuj Khemariya
MBA

Placed at Hector Beverages

...
Jai Bamoriya
MBA

Placed at Vivo

...
Shivani Gupta
MBA

Placed at Tata Croma

Program Specific Outcomes (PSOs)
  • PSO 1. Ability to design and optimize business processes, products, and services to meet specific organizational objectives and market requirements.
  • PSO 2. Proficiency in using management and business analytics software tools to identify and solve real-time business challenges.
  • PSO 3. Ability to analyze, synthesize, and manage business operations using statistical and strategic methods to create competitive advantage through effective planning, quality management, and strategic control concepts
Program Educational Outcomes(PEOs)
  • PEO 1. Integrating management theories with real-world practices to solve business, policy, and social issues.
  • PEO 2. Excel in communication, teamwork, and managing change in diverse cultural and global contexts.
  • PEO 3. Value Indian ethos and exhibit leadership centered on ethical managerial decisionmaking.
  • PEO 4. Pursue successful careers in various corporate, non-profit, public policy, and entrepreneurship sectors.
  • PEO 5. Recognition for their managerial competence, creativity, integrity, and leadership in addressing local and global social issues.
Program Outcomes(POs)
  • PO 1. Management Knowledge: Apply the knowledge of management principles, business fundamentals, and specialized areas of management to the solution of complex business problems.
  • PO 2. Problem Analysis: Identify, formulate, review research literature, and analyze complex business problems, reaching substantiated conclusions using first principles of management, economics, and behavioral sciences.
  • PO 3. Design/Development of Solutions: Design innovative solutions for complex business problems and develop strategies, processes, and systems that meet specified needs with appropriate consideration for public health, safety, and cultural, societal, and environmental considerations.
  • PO 4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods, including the design of experiments, analysis and interpretation of data, and synthesis of information, to provide valid conclusions in business contexts.
  • PO 5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern management and IT tools, including predictive analytics and modeling, to complex business activities with an understanding of the limitations.
  • PO 6. Business and Society: Apply reasoning informed by contextual knowledge to assess societal, health, safety, legal, and cultural issues and the consequent responsibilities relevant to professional management practice.
  • PO 7. Environment and Sustainability: Understand the impact of professional management solutions in societal and environmental contexts and demonstrate knowledge of, and the need for, sustainable development.
  • PO 8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of management practice.
  • PO 9. Individual and Team Work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings
  • PO 10. Communication: Communicate effectively on complex business activities with the business community and with society at large, including comprehending and writing effective reports and design documentation, making effective presentations, and giving and receiving clear instructions.
  • PO 11. Project Management and Finance: Demonstrate knowledge and understanding of management principles and apply these to one’s own work as a member and leader in a team to manage projects and in multidisciplinary environments.
  • PO 12. Lifelong Learning: Recognize the need for, and have the preparation and ability to engage in independent and lifelong learning in the broadest context of technological change and business innovation.
1

SWAYAM (Study Webs of Active Learning for Young Aspiring Minds) is a Government of India initiative that provides access to high-quality online courses from leading universities and institutions. It enables students to pursue flexible, self-paced learning and enhance their knowledge beyond the prescribed curriculum.

Through SWAYAM, students can explore courses across diverse disciplines, develop industry-relevant skills, gain exposure to contemporary concepts, and complement their classroom learning with online education. The platform promotes continuous learning, digital competency, and lifelong learning, supporting students in building academic and professional capabilities for a dynamic global business environment.

Problem-Based Learning (PBL) is an instructional method in which students learn by actively solving complex, real-world problems. It encourages critical thinking, collaboration, and self-directed learning. Through PBL, students apply theoretical knowledge to practical scenarios, enhancing their problem-solving skills and deepening their understanding of the subject matter. Here are some indicative examples:

Summer Training

The Summer Internship program for Management students aimed to significantly enhance practical skills, professional competencies, and workplace ethics. The internship experience prepares students for successful careers by providing valuable insights and practical skills necessary for their professional growth. By engaging in internships, students gained firsthand experience, bridging the gap between theoretical knowledge and real-world applications. Key learning outcomes included the application of classroom concepts to actual business scenarios, which deepened their understanding of these theories. Interns developed essential practical skills such as problem-solving, decision-making, and technical abilities, crucial for their future careers. The program also emphasized understanding workplace norms and ethics, ensuring students could navigate professional environments effectively. Critical thinking and communication skills were achieved through real-world challenges and interactions with colleagues and clients. Additionally, students improved their self-management skills by effectively handling time, tasks, and responsibilities.

Industrial Visit

Industrial visits are essential for management students, bridging the gap between theoretical knowledge and real-world business operations. Students visit prominent industries, such as MG Industries Limited, Supreme Industries Limited, and SRF Limited, to gain insights into industry dynamics, management practices, and skill development. These visits aimed to bridge the gap between classroom learning and industry practice, expose students to industry dynamics, and provide networking opportunities with professionals. By witnessing business processes firsthand, students gained insights into management concepts and industry trends, enhancing their employability and understanding of real-world applications. Additionally, these visits fostered essential skills like communication, teamwork, and problem-solving, contributing to students' holistic development. The experience enriched their academic learning, aligned with industry expectations, and prepared them for future corporate roles.

Key Recruiters

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Arvind Fashions is a leading player in the Indian apparel industry, known for its innovative and sustainable fashion solutions. With a diverse portfolio of brands, Arvind Fashions caters to the evolving tastes of consumers while promoting responsible fashion.

Tata Croma is India's first omnichannel electronics and appliances retailer, offering a wide range of products from leading brands. Known for its customer-centric approach, Tata Croma provides an enhanced shopping experience through both online and offline platforms.

Hector Beverages is a pioneering Indian company known for its innovative and refreshing beverage offerings, including the popular Paper Boat brand. Committed to quality and authenticity, Hector Beverages emphasizes traditional flavors and sustainable practices in its products.

ITC Limited is a diversified conglomerate with a strong presence in FMCG, hotels, paperboards, and packaging, and agribusiness sectors. Known for its commitment to sustainability and innovation, ITC strives to enhance the quality of life for communities across India.

Learning Routes is a dynamic educational platform focused on empowering learners through innovative training and skill development programs. With a commitment to excellence, Learning Routes bridges the gap between education and industry, preparing students for successful careers.

PepsiCo is a global leader in the food and beverage industry, known for its diverse portfolio of iconic brands, including Pepsi, Lay's, and Tropicana. Committed to sustainability and innovation, PepsiCo focuses on creating more sustainable food systems and reducing its environmental impact.

UpGrad is a leading online higher education platform that offers industry-relevant programs in collaboration with top universities and institutions. Focused on empowering learners, UpGrad provides flexible learning solutions to enhance skills and advance careers in a rapidly changing job market.

WNS is a global leader in business process management (BPM), delivering innovative outsourcing solutions across various industries. Known for its customer-centric approach, WNS helps organizations enhance operational efficiency and drive business growth

Industry Tie-Ups

4th International Conference on Transforming Business ,ITM University

TQM-India Unison 2024,QCFI - Headquarters

Faculty Development Program,ITM University

Event Management Eligibility Criteria & Selection Process

...
Eligibility
MBA (Dual Specialization)

Bachelor’s Degree (10+2+3) in any discipline from recognised universities with a minimum of 55% marks.

...
Career Prospects
MBA (Dual Specialization)

Marketing Manager, Financial Analyst, Personal Financial Advisor, Operations Analyst, Supply Chain Analyst, Business Analytics Specialist, Management Consultant, Business Intelligence Manager, Chief Data Officer, Research Analyst

Infrastructure

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Events

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Event Management Frequently Asked Questions

An MBA Dual Specialization allows you to pursue two different specializations simultaneously within the same two-year management program. This approach provides a comprehensive understanding of two distinct fields, making your degree more versatile and exciting than a single specialization. The blend of theoretical knowledge and practical skills across two disciplines equips you to tackle challenges on a broader scale, enhancing your adaptability in the competitive job market and preparing you with industry-specific strategies for a successful career.

  • To be considered for the MBA Dual Specialization program, candidates are evaluated based on several criteria:
  • A Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 60% marks.
  • Past academic achievements, participation in sports and extracurricular activities, and any work experience.
  • Performance in Group Discussions and Personal Interviews. If shortlisted, you will be invited to participate in the final selection round, where you will complete your admission formalities.

Experiential Learning activities in our MBA program include industry-driven projects, case studies, business simulations, internships, workshops, and live projects with companies. These activities are designed to give students practical insights and the ability to apply what they’ve learned in real business contexts.

Our MBA program is a powerhouse of Project-Based Learning. This approach allows you to collaborate with peers on real-world business challenges, tackling complex scenarios and developing practical solutions. This hands-on experience enhances your critical thinking, problem-solving, and decision-making abilities, which employers highly value in today’s competitive job market.

Absolutely! Our program embraces flexibility and personalization. You can carve your own learning path by pursuing MOOC (Massive Open Online Courses) alongside the core curriculum. This allows you to explore emerging trends and specialize in areas that genuinely interest you, providing a tailored educational experience that aligns with your career goals.

The placement process at ITM University stands out due to our strong industry ties, diverse internship opportunities, and comprehensive support provided to students throughout their job search. Our graduates' success in securing top roles and competitive salary packages is a testament to the effectiveness of our placement services.

The top recruiting companies for our MBA program include prestigious organizations like ICICI Bank, Tata Croma, and TCS. These companies actively seek our graduates for various roles, recognizing the quality and industry relevance of our program.

The salary packages for MBA graduates from our program vary, with the highest package being INR 24 LPA, the lowest at INR 3.5 LPA, and the average package around INR 6 LPA. These figures reflect the program’s strong industry connections and the high demand for our graduates.

Our MBA program prepares students for placements through a combination of rigorous academic training, practical industry exposure, and soft skills development. You will participate in workshops, mock interviews, and resume-building sessions, all designed to ensure you are fully prepared to secure top roles with leading companies.

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