MSP Research Academy was founded in 2016 to promote global collaboration and interdisciplinary, impactful research in marketing, strategy, and policy. It facilitates knowledge exchange between academia and industry and honours excellence through TARA Lifetime Achievement and Best Practices Awards. The Academy supports innovative learning via scholarships and grants, nurtures future talent, and connects eminent scholars with industry practitioners to address real-world challenges using scientifically evaluated business models.

ITM University, Gwalior is a multidisciplinary university established in May 2011 under an Act of the State Legislature and recognized under Section 2(f) of the UGC Act. Accredited with an ‘A’ Grade by NAAC, the University demonstrates a strong commitment to academic excellence, research quality, and institutional governance. Over the years, it has earned a remarkable national and international reputation for the quality of its teaching, research, and innovation ecosystem across diverse disciplines. With more than forty prestigious awards and recognitions, ITM University consistently features among leading institutions evaluated by government and independent bodies. It offers a wide spectrum of undergraduate, postgraduate, and doctoral programs in agriculture, engineering, management, pharmacy, commerce, architecture, computer applications, physical education, sciences, nursing, and allied domains, fostering a dynamic academic environment that integrates teaching, research, skill development, and societal engagement. On the academic front, the University actively pursues collaborative programs with reputed international institutions, including those in the United Kingdom, continuously expanding its global academic network. Standing at the forefront of learning, research, and innovation, ITM University promotes interdisciplinary scholarship and prepares learners to address complex global challenges.