About the Conference

The rapid evolution of Artificial Intelligence (AI) has triggered foundational shifts across global business ecosystems. While AI-driven automation, analytics, and intelligence are transforming organizations, the central role of human agency—human judgment, ethics, creativity, leadership, and accountability—remains critical in shaping responsible and sustainable transformation.

HABIT-AI 2027 foregrounds the interaction between human decision-makers and intelligent systems, emphasizing how managers, entrepreneurs, policymakers, and employees actively steer AI-enabled innovation rather than being passive recipients of technological change.

This conference provides a scholarly forum for academicians, researchers, practitioners, and policymakers to examine how human agency enables, governs, and enhances AI-led business innovation and organizational transformation, ensuring inclusive growth, ethical governance, and social value creation.

The conference will feature domain-specific sessions, keynote lectures by distinguished experts, a Doctoral Colloquium, and a curated cultural excursion to Khajuraho and/or Agra.

Event Image
Prof. Mithileshwar Jha,

Prof. Mithileshwar Jha is one of India’s distinguished marketing scholars, educators and institution-builders, with an academic legacy spanning several decades. A Fellow of IIM Ahmedabad and former Professor of Marketing at IIM Bangalore, he has made significant contributions to marketing thought and management education in India. He is particularly recognised for his pioneering scholarship in Rural Marketing, bringing developmental, societal and inclusive perspectives into mainstream marketing discourse. His intellectual stature is further reflected in his association as a co-author of the South Asian edition of Philip Kotler and Kevin Lane Keller’s Marketing Management, helping contextualise global marketing thought for South Asian realities. His scholarship extends across product-market strategy, relationship marketing, services marketing, social marketing and development management. Beyond academia, he has contributed to important areas of public policy, including the Public Distribution System and rural development. As the founding Chairperson of NSRCEL at IIM Bangalore, he also played an important role in nurturing entrepreneurship and innovation. His academic journey has combined scholarship with leadership, institution-building and meaningful engagement with industry and society. His work represents a distinctive bridge between global management knowledge and the complexities of Indian markets and communities. Prof. Jha’s enduring contribution lies in making marketing education more contextual, socially responsive and relevant to India’s developmental aspirations.

Primary Focus Areas
  • AI Collaboration in Managerial Decision-Making
  • Sustainable Digital Transformation of Organizations and Markets
  • Global Economic Trends and AI-Enabled Business Ecosystems
  • Innovative Management Practices and Organizational Adaptation
  • Digital Leadership, Strategic Change, and Executive Judgment
  • Ethics, Trust, and Responsible Use of AI in Business
  • Sustainability, ESG, and Social Responsibility in AI-Driven Enterprises
  • Entrepreneurship, Innovation, and Human-Led New Venture Creation
  • Human-Centric Marketing, Consumer Behaviour, and Responsible Market Innovation
  • Managerial Finance, Financial Decision-Making, and Governance in the AI Era
SDG Goals Aligned With The Conference

This conference supports the following UN Sustainable Development Goals:

  • SDG 5: Gender Equality (AI & Workforce Inclusion)
  • SDG 8: Decent Work and Economic Growth
  • SDG 9: Industry, Innovation, and Infrastructure
  • SDG 10: Reduced Inequalities (Inclusive AI Adoption)
  • SDG 11: Sustainable Cities and Communities
  • SDG 12: Responsible Consumption and Production
Doctoral Colloquium

Features:

  • Expert Review & Developmental Feedback
  • One-to-One Mentoring Sessions
  • Best Doctoral Paper Award
  • Publication Opportunities

Indicative Themes: AI, digital transformation, analytics, computational social sciences, technology-enabled innovation

Special Events

  • Keynote Lectures by global experts
  • Multi-stakeholder panel discussions
  • Cultural Excursion to Khajuraho or Agra
Submission Guidelines
Abstract Submission
  • Max 200 words
  • Front page must include:
    • Title of the paper (Times New Roman, 14)
    • Author(s) name(s)
    • Affiliation(s)
    • Full postal address
    • Email ID
    • ORCID (if available)
    • Telephone / Mobile number
Full Paper Submission
Important Dates
Activity Date
Call for Abstracts 15th September 2026
Last Date for Abstract Submission 15th December 2026
Notification of Abstract Acceptance 30th December 2026
Last Date for Manuscript Submission 30th January 2027
Notification of Acceptance / Revision 15th January 2027
Last Date for Revised Manuscript Submission 15th February 2027
Last Date for Registration 01st February 2027

Gwalior Connectivity

ai-scanimg

Registration Here

Registration Fees
Category Indian ₹ USD
Research Fellows 1,500 $40
Academicians 3,000 $60
Industrialists 5,000 $100
Conference Tracks & Academic Sessions
1. Marketing Track: Human-Centric Intelligent Consumer Systems
  • AI-Based Consumer Behaviour Modelling
  • Predictive & Prescriptive Marketing Strategies
  • Generative AI in Brand Narratives
  • Algorithmic Pricing & Market Optimization
  • Conversational Agents & Immersive Commerce
  • Human Creativity, Ethics & Trust in AI-Driven Marketing
2. Finance Track: Human-Governed Cognitive Financial Systems
  • ML Applications in Forecasting & Asset Valuation
  • Algorithmic & High-Frequency Trading
  • FinTech, Blockchain & Digital Assets
  • AI-Driven Risk Analytics & Fraud Detection
  • Autonomous Financial Planning
  • Human Oversight, Accountability & Explainable AI in Finance
3. Human Resource Management Track:Human Agency in AI-Augmented Workplaces
  • Predictive Talent Acquisition
  • Workforce Planning & People Analytics
  • AI-Enabled Performance Mapping
  • Governance & Ethical Concerns
  • Future Skills & Human–AI Collaboration
  • Reskilling, Job Redesign & Human–AI Collaboration
4. General Management Track: Strategic Leadership & Human Agency in AI Transformation
  • Cognitive Leadership
  • Strategic Digitalization
  • AI Governance & Responsible Deployment
  • AI-Ready Organizational Cultures
  • Innovation Ecosystems & Future Architectures
  • Managing Change, Resistance & Social Impact of AI
About the School of Business and Leadership

ITM University, Gwalior is a multidisciplinary university established in May 2011 under an Act of the State Legislature and recognized under Section 2(f) of the UGC Act. Accredited with an ‘A’ Grade by NAAC, the University demonstrates a strong commitment to academic excellence, research quality, and institutional governance. Over the years, it has earned a remarkable national and international reputation for the quality of its teaching, research, and innovation ecosystem across diverse disciplines. With more than forty prestigious awards and recognitions, ITM University consistently features among leading institutions evaluated by government and independent bodies. It offers a wide spectrum of undergraduate, postgraduate, and doctoral programs in agriculture, engineering, management, pharmacy, commerce, architecture, computer applications, physical education, sciences, nursing, and allied domains, fostering a dynamic academic environment that integrates teaching, research, skill development, and societal engagement. On the academic front, the University actively pursues collaborative programs with reputed international institutions, including those in the United Kingdom, continuously expanding its global academic network. Standing at the forefront of learning, research, and innovation, ITM University promotes interdisciplinary scholarship and prepares learners to address complex global challenges.

Patrons

Smt. Ruchi Singh

Chancellor, ITM University Gwalior

Dr. Daulat Singh

Pro Chancellor, ITM University Gwalior

Prof. N. Ravichandran

Former Director, IIM Indore; Retd. Professor, IIM Ahmedabad

Prof. (Dr.) Yogesh Upadhyay

Vice-Chancellor, ITM University Gwalior

Dr. Omveer Singh

Registrar, ITM University Gwalior
Organizing Committee

Dr. Deepshikha Chavan (Convenor) School of Business and Leadership

Organising Secretary

Dr. Aditya Tripathi

School of Business and Leadership

Dr. Nitesh Dubey

School of Business and Leadership

Dr. Medha Mishra

School of Business and Leadership

Ms. Nidhi Parpiyani

School of Business and Leadership

Ms. Kamini Tomar

Students Community
Register here for scholarship. - Apply Now