Guide to Authors

The Journal invites original, unpublished, and high-quality research contributions that advance knowledge and practice in the fields covered by the Journal. Manuscripts submitted to the Journal must not be under consideration for publication elsewhere and should conform to the ethical and scholarly standards outlined below.

1. Manuscript Preparation

1. Manuscripts should be prepared in Microsoft Word using Times New Roman, 12-point font, double spacing, and one-inch margins on all sides. The recommended length of a manuscript is up to 6,500 words, inclusive of references, tables, figures, appendices, and exhibits.
2. The Journal follows a double-blind peer review process. To preserve anonymity, author names, institutional affiliations, acknowledgements, and any identifying information should appear only on a separate cover page and must not be included elsewhere in the manuscript.
3. The cover page should contain the title of the manuscript, author name(s), designation, institutional affiliation, complete correspondence address, email address, ORCID ID, and details of the corresponding author.

2. Structure of the Manuscript

1. The manuscript should commence on a separate page with the title of the paper, followed by the abstract, keywords, JEL Classification Codes, and the main text.
2. A typical manuscript may include the following sections:
   • Introduction
   • Review of Literature
   • Research Objectives/Hypotheses
   • Methodology
   • Results and Discussion
   • Conclusion
   • Implications
   • Limitations and Future Research Directions
3. Authors may adapt this structure where justified by the nature of the research.

3. Abstract and Keywords

1. The manuscript must be accompanied by an abstract of not more than 250 words. The abstract should succinctly state the purpose of the study, methodology adopted, principal findings, practical implications, and the originality or contribution of the research.
2. The abstract should be followed by four to six keywords and a minimum of three relevant JEL Classification Codes.

4. Tables, Figures and Illustrations

1. Tables and figures should be incorporated at appropriate places within the manuscript and numbered consecutively using Arabic numerals (Table 1, Table 2; Figure 1, Figure 2, etc.).
2. Each table and figure should carry a concise title and, wherever applicable, a complete source note. Authors are responsible for obtaining permission to reproduce copyrighted material. Adapted material must be appropriately acknowledged.
3. All visual elements should be of publication quality and capable of clear reproduction in print and electronic formats.

5. Methodological Transparency

1. The methodology adopted in the study should be described with sufficient clarity to permit scholarly evaluation and replication. Empirical studies should clearly report data sources, sampling procedures, sample characteristics, period of study, analytical techniques, and measures employed.
2. Authors are encouraged to provide adequate details regarding research design, validity, reliability, and robustness checks wherever applicable.

6. References and Citation Style

1. The Journal follows the APA (7th Edition) referencing style. References should be arranged alphabetically and should include only those works cited in the text.
   1. Referencing style for citing a Journal paper:

      Amos, C., Holmes, G. and Strutton, D. (2008), Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size, International Journal of Advertising, Vol. 27 No. 2, pp. 209–234.

   2. Referencing style for citing a Book:

      Batra, R., Myers, J. and Aaker, D. (1996), Advertising Management, Prentice Hall International, Upper Saddle River, NJ.

   3. Referencing style for citing a Book Chapter:

      Bearden, W.O. and Netemeyer, R.G. (1999), Endorser effectiveness by product type, In Friedman, H.H. and Friedman, L. (Eds.), Handbook of Marketing Scales (pp. 48–55), New York, NY: Appleton.

   4. Referencing style for an Online Document:

      Serviss, G.P. (1911). A Trip of Terror. A Columbus of Space. Retrieved from http://books.google.com, Accessed on 22 July 2017.

      Bellow, S. (1999). A Silver Dish. In J. Updike & K. Kenison (Eds.), The Best American Short Stories of the Century. Retrieved from http://books.google.com, Accessed on 22 July 2017.

2. Authors are responsible for ensuring the accuracy, completeness, and consistency of all citations and references. Where available, Digital Object Identifiers (DOIs) should be included.

7. Ethical Standards

1. The Journal adheres to internationally accepted standards of publication ethics and endorses the principles of the Committee on Publication Ethics (COPE)
2. Authors are required to disclose
   • Author Contributions
   • Conflict of Interest Statement; and
   • Funding Acknowledgements

8. Originality and Plagiarism

Submitted manuscripts must represent original scholarly work. All submissions are screened using plagiarism-detection software before being sent for review.As a general policy, manuscripts with similarity levels exceeding 10 percent may be returned to the authors for revision or rejected at the discretion of the Editorial Board. Cases involving substantial plagiarism, duplicate publication, data fabrication, or other forms of research misconduct will result in immediate rejection

9. Review Process

Every manuscript undergoes an initial editorial screening to assess its suitability for the Journal's scope and standards. Manuscripts that satisfy these requirements are sent for double-blind peer review.The decision of the Editor, based on reviewers' recommendations, shall be final. Authors may be required to revise their manuscripts in response to reviewer comments before a final decision is reached.

10. Copyright and Permissions

Authors are responsible for obtaining permission to reproduce any copyrighted material used in their manuscripts. Submission of a manuscript implies that such permissions have been secured wherever necessary.Upon publication, copyright and licensing arrangements shall be governed by the Journal's publication policy.

11. Proofs and Publication

Accepted manuscripts will be copy-edited and typeset before publication. Page proofs will be sent to the corresponding author for final review. Only essential corrections may be made at this stage.The Journal reserves the right to make editorial changes that improve clarity, consistency, and presentation without altering the substance of the work.

12. Declaration by Authors

Submission of a manuscript constitutes a declaration that

1. the work is original and has not been published previously;
2. the manuscript is not under consideration by another journal;
3. all authors have approved the submission and agree to the Journal's policies; and
4. the manuscript complies with applicable ethical and legal requirements.

13. Correspondence

All correspondence relating to manuscript submission, review, and publication should be addressed to the Editorial Office through the Journal's submission system or the official email address notified on the Journal website.

Indian Journal of Marketing Research (IJMR)

ISSN: 2394-2843 (Online).

Published by: ITM University, Gwalior

Special Call for Papers

Artificial Intelligence and the Future of Marketing: Innovation, Analytics, and Consumer Transformation

The Indian Journal of Marketing Research (IJMR) invites original, high-quality research papers for its forthcoming issue on the theme "Artificial Intelligence and the Future of Marketing: Innovation, Analytics, and Consumer Transformation."

Artificial Intelligence (AI) is fundamentally reshaping the marketing landscape by transforming how organizations understand consumers, develop products, personalize customer experiences, optimize marketing campaigns, and make strategic decisions. Generative AI, machine learning, predictive analytics, conversational AI, and intelligent automation are redefining marketing practices across industries. This special issue seeks to explore the opportunities, challenges, ethical considerations, and future implications of AI-driven marketing.

Researchers, academicians, industry practitioners, policymakers, and research scholars are invited to submit original, unpublished manuscripts that contribute to advancing knowledge in this rapidly evolving domain.

Suggested Themes

Submissions may include, but are not limited to, the following topics:

• Generative AI in Marketing Strategy and Decision-Making
• AI-Driven Consumer Behaviour Analysis
• Predictive Analytics and Customer Insights
• AI-Powered Personalization and Recommendation Systems
• Conversational AI, Chatbots, and Virtual Assistants
• AI Applications in Branding and Brand Management
• Artificial Intelligence in Digital and Social Media Marketing
• Marketing Automation and Intelligent Customer Engagement
• Machine Learning for Market Segmentation and Targeting
• AI in Customer Relationship Management (CRM)
• Neuromarketing and AI-Based Consumer Intelligence
• AI-Enabled Pricing and Revenue Optimization
• Big Data Analytics and Marketing Intelligence
• AI for Omnichannel Retail and E-Commerce
• Influencer Marketing in the Age of Artificial Intelligence
• Ethical, Legal, and Privacy Issues in AI-Driven Marketing
• Explainable AI (XAI) and Responsible Marketing Analytics
• AI Adoption in SMEs and Emerging Markets
• Sustainable Marketing through Artificial Intelligence
• AI and the Future of Marketing Education and Research

Interdisciplinary research integrating marketing with artificial intelligence, data science, information systems, psychology, behavioural sciences, economics, and management is particularly encouraged.

Types of Manuscripts

The journal welcomes submissions in the following categories:

• Original Research Articles
• Review Articles
• Conceptual Papers
• Case Studies
• Industry Perspectives
• Short Communications
• Book Reviews

Submission Guidelines

• Manuscripts must be original and should not have been published or submitted elsewhere.
• All submissions will undergo an initial editorial screening followed by a rigorous double-blind peer-review process.
• Authors should prepare manuscripts in accordance with the IJMR Author Guidelines and APA (7th Edition) referencing style.
• Similarity checks will be conducted prior to peer review.
• Industry Perspectives
• Short Communications
• Book Reviews

Important Dates

• Submission Opens: Immediately
• Last Date for Submission: (To be announced)
• First Editorial Decision: Within 7 days
• Peer Review Decision: Within 30 days
• Expected Publication: (To be announced)

Submission

Authors are requested to submit their manuscripts through the journal submission system or by email at:

Email: ijmr@itmuniversity.ac.in

For detailed author guidelines and manuscript templates, please visit the Guide for Authors section on the journal website.

The Editorial Board looks forward to receiving innovative and impactful research that advances the understanding and application of Artificial Intelligence in marketing and contributes to shaping the future of marketing scholarship and practice.