Vision

To create a dynamic platform that preserves and promotes traditional design heritage while encouraging innovation and contemporary interpretation among fashion students, contributing to the global appreciation of cultural fashion.

About the Club:

The Design Heritage Club is an initiative of the Department of Fashion Design aimed at preserving, exploring, and promoting traditional art forms, textiles, and crafts. The club provides students with opportunities to study heritage designs and reinterpret them into modern fashion. It focuses on building awareness about India’s rich cultural legacy and encourages sustainable and ethical design practices.

The club engages students in creative exploration through research, practical applications, and community interaction with artisans, ensuring that heritage crafts remain relevant in today’s fashion industry.

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Key Focus Areas:

  • Traditional textiles and crafts
  • Indian heritage art forms
  • Surface ornamentation techniques (Appliqué, Embroidery, Printing)
  • Sustainable and ethical fashion practices
  • Cultural storytelling through fashion

Objectives

  • To develop understanding of traditional design heritage
  • To promote awareness of Indian crafts and textiles
  • To encourage innovation through fusion of traditional and modern designs
  • To conduct workshops, exhibitions, and design competitions
  • To support artisan communities and promote sustainable fashion

Club Activities

Regular Activities

  • Design sketching sessions based on heritage themes
  • Craft-based competitions
  • Mood board and storyboard creation
  • Textile exploration activities

Academic Activities

  • Workshops on traditional crafts (Block Printing, Tie-Dye, Embroidery)
  • Guest lectures by designers and artisans
  • Demonstrations of heritage techniques
  • Gamified Activity

Events & Celebrations

National Handloom Day

August 7

World Heritage Day

April 18

Craft Exhibition & Fashion Showcase

(Annual Event)

Club Structure

Ms. Kajal Choudhary

Club Coordinator

Coordinator, FD

Muskan Das

Student President

B.DES III Yr.

Mapped SDG Goals

SDG Goal Relevance to Club Activities
SDG 4: Quality Education Promoting knowledge of traditional crafts and design skills
SDG 8: Decent Work & Economic Growth Supporting artisans and craft-based livelihoods
SDG 11: Sustainable Cities & Communities Preserving cultural heritage and traditions
SDG 12: Responsible Consumption & Production Encouraging sustainable and ethical fashion

Contact Information

Department: School of Arts and Design – Interior Design

Email:craftcreationclub@itmuniversity.ac.in

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