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Partial Least Squares Structural Equation Modelling 

"First Time in India"
Two Days Workshop

Partial Least Squares Structural Equation Modelling
(PLS-SEM) January 15-16 ,2015

Joe Hair is Professor of Marketing in the Coles College of Business at Kennesaw State University. He has authored over 50 books, including market leaders Multivariate Data Analysis,Prentice-Hall, 7th edition, 2010, and Principles of Marketing,Thomson Learning, 12th edition, 2013, used at over 600 universities globally. He also has numerous publications in journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago,Journal of Advertising Research, and Journal of Retailing. His publications have been cited more than 144,000 times (Google Scholar citations). He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances.In 2011 he was recognized as the Academy of Marketing Science Marketing Educator of the year, in 2009 he was the Academy of Marketing Science/Harold Berkman Lifetime Service Award recipient, in 2007 he was named the Innovative Marketer of the Year by the Marketing Management Association, and in 2004 he received the Academy of Marketing Science Outstanding Marketing Teaching Excellence Award.January 15-16, 2015

Programme Chairman
Prof. Yogesh Upadhyay
Vice Chancellor, ITM University Gwalior

Programme Convenor
Dr. S.B. Geeta Narhari
Dean, School of Business, ITM University Gwalior

Programme Coordinator
Ms. Preeti Singh

I T M U n i v e r s i t y ,
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